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Dongdaemun Late-Night Wholesale Shopping (Doota Mall area)
Address: 275 Jangchungdan-ro, Jung-gu, Seoul
Dongdaemun is Seoul's 'market that never sleeps' — the real shopping hours run from 11pm until dawn. Fashion complexes like Doota Mall, APM, and Hyundai City Outlet stay lit well past midnight, giving visitors a front-row seat to retailers from across the country buying stock overnight in the actual wholesale trade. Grabbing late-night street food from a pojangmacha (tent bar) after a shopping run is the classic Dongdaemun finish, making this the most vivid way to experience Korea's uniquely condensed all-night shopping culture.
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