Opened in Yeouido in 2021, this futuristic Hyundai Department Store made headlines for giving nearly half its floor space to open atriums with an indoor waterfall and an artificial garden. It feels less like a department store and more like an experiential indoor park, which is why it constantly rotates in K-pop collaboration pop-ups and up-and-coming designer brands, giving every visit something new. So many people stop by purely to take photos that it's become a landmark of Seoul's current trends in its own right.