All-Night Seoul Culture Course
Duration: Day trip (including late night)Start with traditional market street food, then move through a retro alley, shopping, a late-night wholesale market, and finish at a jjimjilbang — a day that compresses Korea's uniquely 'all-night' culture into one route. Napping at the final jjimjilbang stop means you can keep going until dawn without booking a hotel.
Itinerary

Photo: Wikipedia (CC BY-SA)
1Gwangjang Market
88 Changgyeonggung-ro, Jongno-gu, Seoul
Kick off the evening with bindaetteok, mayak gimbap, and yukhoe at a traditional market.
Photo: Google
2Euljiro Hip-jiro
서울 중구 을지로 일대
Wind down in a retro bar or café tucked into the old printing-press alleys.
3Garosu-gil
Garosu-gil, Sinsa-dong, Gangnam-gu, Seoul
Browse flagship stores and boutique shops along the ginkgo-lined street.

Photo: Wikipedia (CC BY-SA)
4Dongdaemun Late-Night Shopping
275 Jangchungdan-ro, Jung-gu, Seoul
Experience Korea's uniquely late shopping culture at fashion complexes lit up from 11pm onward.
5Siloam Sauna
49 Jungnim-ro, Jung-gu, Seoul
Wrap up the day warming up at a 24-hour jjimjilbang — nap until dawn if you like.
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Something to bring the trip home
Studios in Hongdae, Seongsu and Bukchon shoot Korean-style profile photographs. Some do the hair and make-up as well, and most want to be booked in advance.